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  • LIMITED TIME OPPORTUNITY

    Join Today For A Chance To
    Win A Tom Petty NYC Getaway!

    Activate in Pre-Owned and Service Lane Programs from July 7 to August 15, 2014 to provide complimentary trials of over 140 channels of SiriusXM entertainment to all your vehicles factory-equipped with satellite radio and eligible service customers and you'll also get two chances to win a trip to NYC to see Tom Petty & The Heartbreakers in concert at Madison Square Garden on Wed, Sept 10th. The prize package includes airfare, two great tickets to the conert & an autographed poster by Tom Petty himself!

Join over 12,000 dealers participating in the Pre-Owned Program, and now join our Service Lane Program to provide over 140 channels of SiriusXM entertainment for more of your customers, courtesy of your dealership and SiriusXM.

Enroll to start providing complimentary trials to your eligible Pre-Owned and Service customers with vehicles factory-equipped with satellite radio. There’s no obligation, no cost to you, and no cost to your customers!

Pre-Owned Program

  • Complimentary 3-Month Trial of Sirius or XM Select package for all Pre-Owned customers*
  • Available on all Pre-Owned vehicles factory-equipped with satellite radio, regardless of manufacturer
  • Activating the Demo Service allows you to showcase satellite radio as a selling feature both on the lot and during test drives
  • Your customers can drive home listening and their 3-Month Trial will automatically activate once the sold record is received

Service Lane Program

  • Complimentary 2-Month Trial of Sirius or XM Select package for eligible Service customers*
  • No dealer effort required to promote the program or activate trials for Service customers
  • Available on vehicles factory-equipped with satellite radio for all qualifying customers, regardless of manufacturer
  • Reward customers for their service business and increase customer loyalty
If already participating in our SiriusXM Dealer Programs, no need to re-enroll.


Music, News, Sports, Comedy, Entertainment & Latin Programming
*SiriusXM Pre-Owned Program offers customers with vehicles equipped with factory-installed satellite radio a complimentary 3-Month Trial of the Sirius or XM Select audio programming package (a $14.99 monthly value) plus complimentary activation ($15 value).

** SiriusXM Dealer Demo Service is intended for use on dealer lots and test drives.

***SiriusXM Service Lane Program currently offers a complimentary 2-Month Trial (a $14.99 monthly value) plus complimentary activation ($15 value) of the Sirius or XM Select programming package to qualifying customers with factory-installed satellite radio. Non-qualifying vehicles include those with active or recently active SiriusXM Satellite Radio service subscriptions or trials. Service Lane complimentary trial terms of service subject to change. Must be enrolled in the SiriusXM Pre-Owned Program to participate in the Service Lane Program. Other fees and taxes apply. All fees and programming are subject to change.

*See Official Rules and complete details at www.siriusxmdealerprograms.com/petty. No Purchase Necessary To Enter to Win. A purchase will not increase your chances of winning. Void where prohibited. U.S. Law Governs. Open only to legal residents of the 48 contiguous United States, and DC, 21 and older. All “eligible” dealerships go to www.siriusxmdealerprograms.com/petty to get your dealership enrolled and active in either the Pre-Owned Program and/or Service Lane Program from July 7 to August 15, 2014, to enter for the chance to win. Automotive dealerships currently active and participating in both the Pre-Owned Program and Service Lane Program will automatically be entered. Each Dealership receives 1 entry per program activation. Winners determined by random drawing following the close of the entry period. Approximate retail value of prizing package: $2,500.

SiriusXM Pre-Owned Program: All eligible vehicles equipped with factory-installed satellite radio will receive a complimentary 3-month trial of the Sirius or XM Select programming package (a $14.49 monthly value) PLUS complimentary activation ($15 value). SiriusXM Dealer Demo Service is intended for use on dealer lots and test drives. SiriusXM Service Lane Program currently offers a complimentary 2-Month Trial (a $14.99 monthly value) plus complimentary activation ($15 value) of the Sirius or XM Select programming package to qualifying customers with factory-installed satellite radio. Non-qualifying vehicles include those with active or recently active Sirius XM Satellite radio service subscriptions or trials. Service Lane complimentary trial terms of service subject to change. Must be enrolled in the SiriusXM Pre-Owned Program to participate in the Service Lane Program. Other fees and taxes apply. All fees and programming are subject to change. Our satellite service is available only to those at least 18 or older in the 48 contiguous United States and D.C. Our Sirius satellite service is also available in Puerto Rico (with coverage limitations). Our Internet Radio service is available throughout our satellite service area and AK and HI.

© 2014 Sirius XM Radio Inc. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc. All other marks, channel names and logos are the property of their respective owners. All rights reserved.