FAQs

What are the benefits of enrolling in the Pre-Owned Program?
  • Your customers will receive a 3-Month All Access Trial Subscription with purchase from your Dealership including over 150 channels of our best programming in the car. They’ll also receive 3-months of streaming on the SiriusXM app or online — Over an $80 value
  • Once enrolled, use the Dealer App to pre-activate radios so you can demonstrate SiriusXM during test drives
  • Free SiriusXM Brochures and other marketing materials are available for your dealership
  • The program is offered at no cost to your dealership — the trial subscription automatically shuts off at the end of the 3 months. No credit card required
How do I enroll?

Complete the SiriusXM Pre-Owned Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit the VIN and Customer Contact information to SiriusXM. If you have questions about this program or need help with enrollment, please contact your Regional Manager or send us an email at: SXMDealerPrograms@siriusxm.com.

What is the process after my dealership is enrolled?

We’ll get your dealership set up to send the VIN and Customer Contact Information from your DMS to SiriusXM. You may receive a call or an email to authorize this program to complete your dealership's activation. Upon the receipt of the inventory record, each eligible vehicle will automatically be set up with Demo Service. CDK Data Services, Inc. will receive the data from your Dealer Management System on behalf of SiriusXM. For RR ERA DMS dealers only, the information will be transmitted via the Reynolds Certified Interface (RCI) process. Upon the receipt of the inventory record, each eligible vehicle will automatically be set up with Demo Service. Upon the receipt of the vehicle sold information (VIN and the Customer Contact information), we will start their 3-Month Trial Subscription.

How do I know my customer information is safe and treated appropriately by SiriusXM?

SiriusXM understands the importance of data confidentiality and security. We follow industry standards for data protection to ensure all customer information is secure. This is the same data security process and privacy policy that is applied to shared customer information from new and Certified Pre-Owned vehicle sales.

When can I begin pre-activating radios?

To inquire about the activation status of your dealership, contact our partners at CDK Data Services Inc. by phone at 1-855-587-6062 or Reynolds by phone at 1-800-767-0080 or send us an email: SXMDealerPrograms@siriusxm.com.

When can I start offering my customers their 3-Month All Access Trial Subscription included with purchase?

You will receive a Welcome Kit and you can tell your customers that they’re receiving a 3-Month SiriusXM All Access Trial subscription with purchase from your Dealership. We recommend pre-activating the radio with the Dealer App prior to customer delivery so they drive off the lot listening to their SiriusXM trial subscription.

Don’t forget to tell them that they’ll also receive a 3-month trial subscription to listen on their smartphone, at home and on the computer so they can listen to SiriusXM everywhere.

Can I give 3-Month All Access Trial Subscriptions to customers who purchased a vehicle prior to participating in the Pre-Owned Program?

As an added benefit of the Program, customers purchasing vehicles, dating back to 30 days prior to enrollment, may be eligible to receive the 3-Month All Access Trial Subscription from SiriusXM. These customers will receive notification of their trial subscription from SiriusXM.

Will all Pre-Owned vehicles receive a 3-Month All Access Trial Subscription?

Yes, your entire Pre-Owned inventory of factory-installed SiriusXM vehicles, regardless of manufacturer will receive a 3-month All Access Trial Subscription.

Please note: complete and accurate VIN and Customer Contact information is required.

If I’m unable to pre-activate a radio, who should I contact?

If, on the rare occasion, your dealership encounters radio activation issues, please know that our SiriusXM Dealer Support Agents are available to help. If a radio does not activate after using the Improved SiriusXM Dealer App, please contact SiriusXM Dealer Support at 1-800-852-9696, and they will be happy to assist.

If I have a question that isn’t addressed in these FAQs, who can I contact?

If you have questions about this program or need help with enrollment, please contact your Regional Manager or send us an email at SXMDealerPrograms@siriusxm.com.

For questions on the activation status of your dealership, please contact CDK Data Services, Inc. at 1-855-587-6062. Or for RR ERA dealers only, contact Reynolds support at 1-800-767-0080

If your question is about radio activation and satellite radio service, please contact SiriusXM Dealer Support at 1-800-852-9696

What are the benefits of enrolling in the Service Lane Program?
  • Surprise and delight your eligible customers after their service visit with a 3-Month Trial Subscription of SiriusXM All Access with over 150+ channels in your car, plus even more on the app and online — over an $80 value!
  • Your customers get to enjoy all our exclusive programming including Howard Stern, NFL, MLB® and more, plus over 100 Xtra music channels, Personalized Stations Powered by Pandora, and SiriusXM video online and on the app
  • Available on all eligible Sirius XM-equipped vehicles, regardless of manufacturer
  • SiriusXM will notify your eligible customers of their trial subscription, courtesy of your dealership and SiriusXM
  • Additional SiriusXM packages may be available on other eligible devices
  • No Dealer effort required to promote the program or activate trials
  • No cost to your dealership
  • No credit card required
How do I enroll?

Complete the SiriusXM Service Lane Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit service records from your DMS to SiriusXM. If you have questions about this program or need help with enrollment, please email us at: SXMDealerPrograms@siriusxm.com.

Who is sponsoring this Program?

SiriusXM will deliver the benefits of this Program at no cost to Dealers. Customers are not required to provide a credit card number.

How will SiriusXM know which vehicles and customers are eligible for a SiriusXM trial subscription after a Service visit?

Vehicles must be SiriusXM-equipped and be determined eligible by SiriusXM to receive All Access. SiriusXM may, in its discretion, offer trial subscriptions to the SiriusXM Premier streaming package (or other SiriusXM packages) to eligible customers with non-equipped or other ineligible vehicles (email required to receive offer). Ineligible customers include those with active or recently active SiriusXM subscriptions or trials.

How do I know my customer information is safe and treated appropriately by SiriusXM?

SiriusXM understands the importance of data confidentiality and security. We follow industry standards for data protection to help ensure all customer information is secure. This is the same data security process and privacy policy that is applied to shared customer information from new and pre-owned vehicle sales.

What happens after we enroll our dealership?
  1. We’ll get your dealership set up to send service records. You may receive a call or an email to authorize this program to complete your dealership’s activation
  2. We’ll send you an email to let you know that your dealership is active
  3. We will notify the eligible customers of their trial subscription
What is my dealership’s role in the Program?

Once your dealership has started in the program, nothing else is required from your dealership. SiriusXM will notify the eligible customers that they have received the trial subscription and SiriusXM will manage the trial-activation process.

When can customers expect to receive their SiriusXM trial subscription?

Within a few weeks following a Service visit to your dealership.

What if I have a customer that wants to opt-out of future communications from SiriusXM?

Customers may simply opt-out of future SiriusXM communications via the same process for new or pre-owned vehicle purchases, by calling SiriusXM Customer Care at 1-877-447-0011, or by going online at siriusxm.com/contactus and following the instructions. In addition, you may elect not to send customer information to SiriusXM for any customer that is not interested in a trial subscription. Your customers will not be notified of their Service Lane trial subscription by telephone.

If I have a question that isn’t addressed in these FAQs, who can I contact?

If you have questions about this program or need help with enrollment, call us at 1-844-832-8643 or email us at SiriusXMDealerPrograms@siriusxm.com. If your question is about other aspects of the satellite radio services, please contact SiriusXM Dealer Support at 1-800-852-9696. Or you can also contact your SiriusXM Regional Manager for assistance. Contact details at siriusxmdealer.com. For additional questions about SiriusXM products, programs and future subscriptions, please visit siriusxm.com.

What are the benefits of enrolling in the Dealership Beats?

Take advantage of the Pre-Owned and Service Lane Programs and rock your showroom with this exclusive offer of Music for Business for your Showroom. Over 110 expertly programmed music channels, including 30 channels completely DJ and interruption-free. Fully licensed music for business use.

How do I enroll?

Complete the SiriusXM online enrollment form authorizing your Preferred Data Source Provider to securely transmit pre-owned vehicle and service customer contact information to SiriusXM by enrolling in the Pre-Owned Program and Service Lane Programs. Upon confirmation of enrollment in our FREE Dealer Programs, you will be able to easily stream SiriusXM through your own device or SiriusXM Internet player If you have questions about this program or need help with enrollment, please contact your Regional Manager or send us an email at: SXMDealerPrograms@siriusxm.com.

What Happens After I Enroll?

After qualifying for Dealership Beats, you will receive a program Welcome Email with instructions on how to retrieve your credentials to stream Music for Business for your Showroom for FREE on your personal device. Not interested in streaming SiriusXM on your device? Special $49 offer for SiriusXM Internet Grace Player is available for participating Dealerships. Obtain your unique promo code and click on the shop link provided in the program Welcome Email.

What is the process after my dealership is enrolled?

After qualifying for Dealership Beats, you will receive an email with instructions to retrieve your credentials to stream Music for Business for your Showroom for FREE on your personal device. SiriusXM will also send you a special offer to buy SiriusXM Internet Grace Player hardware – only $49 after mail-in rebate.

How do I know my customer information is safe and treated appropriately by SiriusXM?

SiriusXM understands the importance of data confidentiality and security. We follow industry standards for data protection to ensure all customer information is secure. This is the same data security process and privacy policy that is applied to shared customer information from New, Pre-Owned and service lane data.

If I’m unable to refresh a radio, who should I contact?

If, on the rare occasion, your dealership encounters radio refresh issues where you can't hear SiriusXM, our SiriusXM Dealer Support Agents are available to help. If a radio does not refresh after using the Improved SiriusXM Dealer App, please contact SiriusXM Dealer Support at 1-800-852-9696, and they will be happy to assist.

If I have a question that isn’t addressed in these FAQs, who can I contact?

If you have questions about this program or need help with enrollment, please contact your Regional Manager or send us an email at: SXMDealerPrograms@siriusxm.com.